The Role of Influencer Advertising in Performance MarketingMaking use of influencers to inform a brand tale can improve customer procurement and retention. However marketing experts must align influencer advertising and marketing objectives with performance metrics.Focus on interaction high quality over vanity metrics-- a smaller sized, involved au

The Role of Influencer Advertising in Performance MarketingMaking use of influencers to inform a brand story can boost consumer procurement and retention. However marketing experts must line up influencer marketing objectives with efficiency metrics.Focus on interaction top quality over vanity metrics-- a smaller, engaged target market is better th